AT&T | IT’S NOT COMPLICATED
What started out as a response to Verizon ads attacking AT&T’s network went on to become a pop-culture phenomenon. Countless spots, articles, and parodies later, it still remains AT&T’s most successful campaign to date. And most importantly, it probably helped pay for these kids to go to college.
One Show Merit | Gold Effie | Communication Arts | Cannes Shortlist
CASE STUDY
We even made some “It’s Not Complicated” radio. And if you’re wondering, yes, it was mostly based on real, unscripted answers from the kids. And yes, the audio engineer who helped put this together from the hour or so of improv we recorded probably still has nightmares about the session.