JOLLIBEE | CHRIS P. POULTRY: CHICKEN SANDWICH LAWYER
Because the world clearly doesn’t have enough niche law practitioners, we created an extremely litigious fictional lawyer whose sole focus was navigating the tricky world of chicken sandwich law.
3x Obies Gold | Obies Craft Silver | AICP Shortlist | Webby Nominee | Adweek Pick of the Day
CASE STUDY
OOH
BROADCAST
TWITTER ACCOUNT
Our chicken sandwich lawyer even brought his litigation skills to Twitter, where he offered his services directly to the victims of our competitors’ disappointing chicken sandwiches.
CHRIS P. POULTRY WEBSITE
Every piece of communication directed people to ChickenSandwichLawyer.com, where victims could register for their chicken sandwich compensation in the form of a coupon for a free Chickenwich from Jollibee.