JOLLIBEE | CHRIS P. POULTRY: CHICKEN SANDWICH LAWYER

Because the world clearly doesn’t have enough niche law practitioners, we created an extremely litigious fictional lawyer whose sole focus was navigating the tricky world of chicken sandwich law.

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CASE STUDY

 

OOH

 

BROADCAST

 
 
 

TWITTER ACCOUNT

Our chicken sandwich lawyer even brought his litigation skills to Twitter, where he offered his services directly to the victims of our competitors’ disappointing chicken sandwiches.

 
 
 

CHRIS P. POULTRY WEBSITE

Every piece of communication directed people to ChickenSandwichLawyer.com, where victims could register for their chicken sandwich compensation in the form of a coupon for a free Chickenwich from Jollibee.