kia super bowl | “Binky dad”
Every parent knows that if you forget your 1-year-old’s favorite pacifier, it’s gonna get ugly. And there’s nothing you wouldn’t do to stop that from happening.
#1 Automotive Super Bowl Spot - USA Today Ad Meter | #1 Most Effective Car Commercial - Forbes | Creativity: Editor’s Pick | One Show Shortlist
Right after the spot aired, Cars.com saw a 230% spike in searches for Kia. The next best automotive ad only had a 50% lift.
extension | SUPER BOWL SEQUELS
The adventure didn’t end with our TV spot. We ran an extended version of our Super Bowl commercial in theaters that ended with a QR code driving movie fans to TikTok–where they could watch a series of alternate endings without even leaving the theater.
EXTENSION | EPIC JUMP filter
We also created a TikTok filter that puts you in the driver’s seat for one of the spot’s most epic moments. By the time the spot ran in the Super Bowl, more than 6.5K people had already posted with it.
